Dan and Harvey in South Korea

Dan and Harvey recently embarked on an exciting trip to South Korea, with a shared goal of exploring premium fresh produce to bring to market. Their venture revolved around visiting growers with a wide range of high-quality fruits, including muscat grapes, mandarins, pears, strawberries, apples, and other fresh produce that exemplifies the richness of South Korea’s agricultural heritage.

South Korea, renowned for its consumers who value quality and freshness, was a natural choice for Dan and Harvey's export ambitions. Dan and Harvey prepared for their trip, learning about South Korea’s market preferences, logistics systems, and culinary culture.

Harvey found that South Korea’s growing demand for healthy, flavourful options made muscat grapes a standout, with their sweetness and crisp texture. Whilst Dan highlighted the versatility of mandarins and pears, which were well-received by the market's demand for nutritious and natural produce.

While the business meetings were crucial, Dan and Harvey also took the opportunity to immerse themselves in South Korea's culture! From bustling food markets to tasting traditional dishes, they gained valuable insights into what drives local consumer preferences. The trip allowed them to see firsthand how South Korean suppliers prioritise freshness and quality, aligning perfectly with Vitafresh’s values.

The trip to South Korea was just the beginning. Dan and Harvey returned home energised and full of new ideas for Vitafresh Produce. The connections made during the trip will allow them to better serve the local market while furthering their commitment to sourcing and distributing the best produce globally.

Stay tuned for more updates as they continue their journey to bridge global agricultural excellence with consumer needs!