Privacy Policy

This privacy notice for Vitafresh Produce (Referred to as ‘we’, ‘us’, or ‘our’) describes how and why we collect, store, use and or share (‘process’) your information when you use our services, such as when you:

–       Visit our website at www.vitafreshproduce.com,

–       Engage with us in other related ways, including any sales, marketing or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you have any questions or concerns please contact us at hello@vitafreshproduce.com

Our General Data Protection Statement

Vitafresh Produce source and supply premium produce all over the world. We must process personal data so that we can provide these services – in doing so, we act as a data controller. When we process your personal data we must do so in accordance with data protection laws. 

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting hello@vitafreshproduce.com

(b) We have a contractual obligation.

(c) We have a legal obligation.

(d) We have a vital interest.

(e) We need it to perform a public task.

(f) We have a legitimate interest.

What personal information do we process?

In short: personal information that you disclose to us.

We collect personal information that you voluntarily provide to use when you register for our services or otherwise when you contact us. The personal information that we collect depends on the context of your interactions with us and the services.

We may provide you with the option to register with us using your existing social media accounts such as Facebook. If you choose to register in this way we will receive certain profile information from the social provider. The profile information we receive may vary depending on the social media channel but will often include your name, email address and other information made publicly available.

Do we process any sensitive personal information?

We process sensitive information when necessary with your consent or as otherwise permitted by applicable law.

Do we receive any information from third parties?

We may receive information from public databases, marketing partners, social media platforms and other outside sources.

How do we process your information?

We process your information to provide, improve and administer our services, communicate with you, for security and fraud prevention and to comply with law. We may also process your information for other purposes only with your consent. We process your information only when we have valid legal reason to do so.

In what situations and with which types of parties do we share personal information?

We may share specific information in situations and with specific categories of third parties.

The categories of third parties we may share personal information with are as follows:

–       Data analytics Services

–       Finance & Accounting Tools

–       Sales & Marketing Tools

–       Social Networks

–       User Account Registration & Authentication Services

Do we use cookies and other tracking technologies?

We may use cookies and similar tracking technologies such as Google Analytics or Social Media Pixels to access or store information. Specific information is set our in our Cookie Notice.

How do we keep your information safe?

We have organisational and technical processes and procedures in place to protect your personal information. No sensitive information is held online via our website. However, we cannot promise or guarantee that cybercriminals or hackers or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information.

 We only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as accounting, tax or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we no longer have legitimate business need to process your personal information we will delete or anonymise such information.

Overseas Customers

Sometimes we will need to transfer your personal data between countries to enable us to deliver the products that you have purchased from us. As part of our day-to-day business, we may transfer your personal data from your country of residence to ourselves and to third parties (e.g. couriers) located in the UK or elsewhere.

By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes. This includes storage of your personal data on servers in the UK.

We ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Notice. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data. We will never sell your data to third parties.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at: hello@vitafreshproduce.com if you wish to make a request.

By doing business with us or otherwise providing your personal data to us, you consent to us processing your personal data. You have the right to ask us not to process your data in certain ways. Please contact our DPO Data Protection Officer Daniel Badger at dbadger@vitafreshproduce.com if you wish to do so.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at hello@vitafreshproduce.com

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk